Vision

During the course of the last 50 years mankind has automated many of the routine chores at home. Washing machines, dishwashers and dryers are found almost in every home in the western world these days. The next step in this natural evolution is to automate tasks that require motion in the space of the home or the garden, such as cleaning and mowing. A new category of robotics appliances is being developed in order to do this, appliances that are able to move in order to perform their tasks, and avoid objects, pets and people in their way. This emerging new category of appliances is called Home Robotics, and it is expected that in the years to come these machines will become as common in our homes as washing machines are today.

Friendly Robotics^® focused on making and selling this exciting new generation of home appliances. Our products liberate people from routine chores such as cleaning the home and mowing the lawn, thus making our life more convenient and freeing our valuable time for more enjoying activities.

History

Friendly Robotics was founded in 1995 by 2 partners Mr. Udi Peless and Mr. Shai Abramson. The company has developed and industrialised several models of robotic lawn mowers as well as other robotic home appliances such as a robotic vacuum cleaner. Robomow^® is the best known product line today, comprising several models of robotic mowers offering a cost effective solution for almost any domestic garden.

Friendly Robotics products are distributed in most markets including Europe, US and Canada, South Africa, Australia and New Zealand.

Ownership

Friendly Robotics^® is a private company. The majority of shares are held by the founders of the company.